Brand Marketing Associate Manager – Pepsi Cola Egypt

Brand Marketing Associate Manager – Pepsi Cola Egypt
Job description
PepsiCo’s strength is its people. Winning together is all about respect for one another’s unique traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards.
Around the world, we’re working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. We are committed to
Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
At PepsiCo, every day is an adventure and an opportunity for personal and professional growth. Apply today and discover the possibilities at PepsiCo.
Role:
Drive “In-Market Performance” of a specific brand within a specific Commercial Unit (CU) by full ownership of the commercial agenda of this brand from a volume/revenue/profitability stand-point, while being in-line with the overall “Develop” agenda of the brand.
Accountabilities:
Annual Operating Plan (AOP) Commercialization for a specific Brand for a Market Unit (MU):
Commercializing and adopting AOP to suit the specific market needs of the brand and the MU.
Focus on driving the commercial objectives of the brand and CU, within the AOP set by the “Develop” team
Present and align “Activate Marketing Manager / Director”
Support all “Market Specific / Activate” plans of a specific brand for a specific CU:
Lead on all aspects for “Activate” plans from development to in-market execution
Align “Activate Marketing Manager / Director” on plans
Support on all adaptation / in-market execution of “Develop” rolled-out innovations/ plans/campaigns for specific brand:
Commercialize / develop in-market adaptation of all rolled-out Develop plans/campaigns to win in the market place
Driving brand Economics / Profit & Loss (P&L):
Ensuring that all brands’ economics for existing business is in-line with CU business objectives
Manage new innovations with financial planning team to ensure all launches are in-line with CU’s profitability direction
Lead on brand specific productivity projects to meet overall company’s P&L targets
Brand / Innovations Capex Requirements:
Responsible for leading the commercial aspect of any brand Capex investments requirements
Lead on Performance monitoring:
Responsible for periodically reviewing “brand” performance KPI’s via the various tools available, to identify possible issues and develop plans/tactics to address them.
Brand Advertising & Marketing (A&M) Budgets:
Responsible for liaising and aligning with finance control team
Ensuring no over spending occurs on any of the projects and on overall brand budget
Skills:
Knowledge:
Above-the-Line and Below-the-Line activity management
Overall Business / Brand Management
Business Strategy
Excellent knowledge of AOP processes
Excellent knowledge of copy production processes
Excellent knowledge of all insights tools (Audit/CTS/6W’s)
Excellent understanding on all brand related researches and consumer testing protocols
Ability to create brand plans, based on sound insights and the right analysis
Excellent understanding on the media processes, from planning to booking and airing
Ability to understand/evaluate brand economics and P&L’s
Excellent knowledge of sales cycle and plan
Ability to understand the technical side of the brands – from an operational and R&D perspective
Good knowledge of agencies work structure, roles and responsibilities
Education:
BA / MBA Degree Business Administration/Marketing/IMC/economics or equivalent from a reputable university
Prior Work Experience:
Minimum 6 years of experience, preferably in top FMCG
Language Proficiency:
Fluent English
Fluent Arabic
Skills & Abilities:
Strong analytical skills – ability to interpret complex data and distil into useful and actionable information
Excellent interpersonal skills with ability to communicate and negotiate effectively across all levels and all functions of the organization.
Excellent communication/presentation skills and ability to communicate with Global Groups/Teams, Senior Management, Suppliers, Agencies, etc…
Excellent leadership skills to be able to lead agencies, suppliers, and cross functional teams
Excellent project management skills covering product & process development within FMCG environment (including ability to succinctly define project aims, work to a defined timeline, communicate project progress to stakeholders
PepsiCo is acting as an Employment Agency in relation to this vacancy.
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